Today, the surfeit of information available digitally is at odds with the deficit of knowledge we see in our young population. Knappily aims to catapult the users towards the top of the Knowledge Pyramid (data - information - knowledge - wisdom). The name KNAPPILY is derived from KNowledge + APPlication + Daily. It will augment your knowledge & help you apply it…daily.
Deccan Chronicle (Profile)
At a time when switching to an alternate career after graduating as an engineer is a popular trend, Gautham Sethuraman did it way back in 2011. Now he is a successful entrepreneur with an exciting venture called 'Knappily'. Based on the concept of providing analysis on trending news for knowledge-hungry people, the app is getting a positive response across India.
The Hindu Tamil
When readers go through an article they unconsciously look for the What, Why, When, Where, Who and How of the issue. By using this 5W1H framework to present content, Knappily has been simplifying the topic and helping users learn things quickly. The app covers politics, entertainment, technology, sports, economy, and many other topics.
Interview with InsideIIM
Gautham Sethuraman is someone who wears many hats. An engineer turned writer turned a management student and now heading a startup for online content presentation. His business idea is vivid -“We are building an app for the knowledge-hungry time-starved people”. He and his team have come out with an app - Knappily to provide knowledge and content for many topics in just a few swipes.More »
The New Indian Express
The Middle East crisis, the Tamil Nadu elections or some ancient Greek mythology, there's a truck load of new topics that catches your attention every time you log onto your facebook/twitter account or overhear a conversation while travelling to work.More »
Interview with Yourstory
We are all witnessing the explosive growth of the Internet, and between smartphones, tablets, TVs, computers and magazines many of us are grappling with a certain amount of information overload. The overload also leads to analysis paralysis in some cases, as consumers are bombarded with too many ideas from a variety of sources.More »